At Ceres Life, we are proud to be members of the 1% for the Planet community.
1% for the Planet is an international organization, founded by Patagonia’s Yvon Chouinard and his friend Craig Matthews, to connect their members with high impact non profit partners who align with their values to create a global movement in environmental protection. Their mission is to ‘accelerate smart environmental giving’, and believe in putting people and planet over profit.

Business members, like us, commit to donating 1% of sales with these non-profit partners to invest in environmental projects that protect land, forests, rivers, oceans and also encourage sustainable methods of energy production. Today, 1% for the Planet has more than 5,000 members coming together to protect the future of our planet.

“The intent of 1% for the Planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems.”
Yvon Chouinard in his book “Let My People Go Surfing”

At Ceres Life, our chosen earth partner under the 1% for the Planet community is Greening Australia.

We’re thrilled to partner with Greening Australia in support of their mission to restore landscapes at scale through collaborative, science-based and innovative restoration programs. Our support helps Greening Australia to advance their ambitious restoration goals, which include establishing half a billion native trees and shrubs, restoring 330,000 hectares and sequestering over 3 million tonnes of carbon by 2030.

It’s more than a tree
Practical, science-based action is needed now to address challenges facing Australia’s unique landscapes and protect biodiversity.

“We know that we can't solve Australia's greatest environmental challenges alone – we are stronger when we work together. It's through the generous support of brands such as Ceres Life that Greening Australia is able to bring our vision of healthy and productive landscapes where people and nature thrive to life.”

Kate Smith, Director – Marketing & Communications, Director – Greening Australia Foundation

Who is Greening Australia?
Greening Australia has been restoring Australia’s unique landscapes and protecting biodiversity at scale through collaborative, science-based programs for over 40 years.

They are committed to tackling Australia’s greatest environmental challenges in ways that work for communities, economies, and nature; planting millions of native trees and plants, protecting hundreds of native species, and supporting Traditional Owners’ aspirations for restoring Country.

Learn more about our organisation and how you can get involved here.

Ways to help nature
Everyone can play a role in helping to create healthy, productive landscapes where people and nature thrive. Together, we can make world-changing impact.

Find out how you can help here or make a donation to Greening Australia here.

Let’s be the change we want to see. Together, it can be more than a tree.
100% of proceeds from every ‘Choose Earth’ 100% organic cotton fleece will be donated to Greening Australia, available in 3 colours.

#wechooseearth