We include recycled synthetics such as recycled polyester, support sustainable cotton farming practises in partnership with the Better Cotton Initiative and include organic and recycled cotton in our garments. We are developing products with hemp, linen and lyocell fabrications, which require less water and chemical inputs. We are committed to working with our suppliers to identify production processes that reduce impact on the environment.

Organic Cotton

All of our key Tee & Fleece programs are made from 100% organic cotton helping to reduce the environmental impact of conventionally grown cotton. Organic cotton growers are committed to land integrity, working to rotate crops, reducing water consumption and implementing natural methods for pest control. Organic cotton is soft to wear and machine washable.

Recycled Cotton

Recycled cotton is used in all our Denim. We source recycled cotton made from post-consumer textile waste, reducing reliance on natural resources needed to grow new cotton, while helping to divert waste from landfill. Recycled cotton has that soft cotton feel without the environmental impact that comes from conventionally grown cotton. The benefits of organic cotton are helping to divert waste from landfill, absorbency, machine washable and soft hand feel.

Better Cotton Initiative (BCI)

BCI is a not-for-profit organisation dedicated to raising the sustainability standard of cotton production globally. Better Cotton is grown in a way that uses water efficiently, cares for the health of the soil and natural habitats, reduces the use of harmful chemicals, and improves the lives of farming communities. Learn more at bettercotton.org

Recycled Synthetics

Manmade synthetic fibres are known for being wrinkle resistant, quick drying and durable however carry a large environmental footprint. By transitioning to recycled synthetic fabrics, such as recycled polyester made from waste PET material, we are reducing reliance on finite resources and repurposing waste material that could otherwise end up in landfills.

LYOCELl

Lyocell is a semi-synthetic fiber, part of the Rayon family, produced by environmentally responsible processes from sustainably sourced natural raw material wood. Known for their natural comfort, Lyocell fibres are strong, moisture absorbing and gentle on the skin, we use tencil in selected pants & shirts.

Denim

We partner with the Better Cotton Initiative to support sustainable cotton farming production. We include recycled cotton from pre consumer waste. Recycled cotton has that soft cotton feel without the environmental impact that comes from conventionally grown cotton, making your jeans soft and comfortable on skin. We are working with selected supplier partners who deliver laser finishing technologies on our denims creating authentic finished washed back looks digitally, with no water being used in this part of the process. We are on a continuous journey to explore more water saving technologies across our denim range. Laser technology saves water consumption and time. Our denim is easy wear, easy care and designed to last.

Knits

Knitwear is a blend of recycled synthetic fibres and natural fibres, reducing reliance on finite resources and repurposing textile waste that could otherwise end up in landfills.

Fleece

Our Fleece is made from 100% organic cotton. Organic cotton growers are committed to land integrity, working to rotate crops, reducing water consumption and implementing natural methods for pest control. Our organic cotton Fleece is soft to touch and machine washable.

Linen

Our Long Sleeve Tops program are made from 100% linen. Linen is made from flax plant. As a crop, flax has as a low impact on the land and requires low amounts of water to produce. Linen fibres are durable, breathable, anti-bacterial, quick drying and gentle on the planet.

Cotton Poplin

Poplin is a tightly woven fibre, durable and long-lasting. Soft to handle and machine washable, our 100% Cotton Poplin is easy to wear and easy to care for.